BECOMING A DOMINANT LISTING AGENT – Part 2

Real Estate

REN AI

Written by Monica Monte

November 10, 2020

In this edition of Marketing Secrets Today, we’ll share part two of our series on generating more listings and becoming a dominant listing agent in your area. we’re going to be talking about

Most of you would take just one extra listing a month considering the inventory crisis. We’ll show how generating five to seven listings a month is possible.

If you’re falling short, you can change the trajectory. If you’re working with too many buyers and not enough sellers, you can change that dynamic. There are better ways to generate business than just working with a ton of buyer leads. 

Of course, you have to keep the cash flowing.  That’s why we’re very strategic about our process of transitioning from being buyer-focused to listing-focused. The rule of thumb is that 75 percent of your business should be comprised of listings. The rest are buyers. 

We always ask agents, “If 75% of your business were consistently on the listing side, what would that do to your lifestyle?”

Our agents at Realty Home Advisors and my one-on-one coaching clients talk about this a lot. They see the opportunity to have time and financial freedom.

A lot of agents actually achieve financial freedom, but they don’t have time freedom.

A lot of agents work themselves to death.  Many love it that way. But every agent is not looking for that workaholic lifestyle. Or they just don’t want to work twice as hard for the same money. 

They’re tired of working 60-80 hours a week without the big payoff. Most agents didn’t get into real estate for a big payday; they looked for time and financial freedom. 

That freedom all starts by generating more listing leads and getting really good at converting those leads. Once you do that, you’ll get the leverage you need to hire a couple of buyers agents. Some of you may feel that you’re already there but need to know how to generate more listing leads. You want to know where to start.  

That’s why part two of this series focuses on–what type of leads to go after. That’s what we’ve done exceptionally well and where we believe you should focus your attack on the challenge.  We ask that you not prejudge these lead sources if you didn’t get a lot of traction from them in the past. 

After working with thousands of agents, we know that if you have the right system in place, there’s no reason why you can’t become really efficient at working with these lead sources. There’s nothing to stop you from putting systems in place to convert those leads. 

This video shows you the basic outline of dominating any niche audience on the listing side of the business.  It’s a simple outline, but it’s extremely powerful if you apply it. Watch the rest of the video to get started. 

BECOMING A DOMINANT LISTING AGENT – Part I

In this edition of Marketing Secrets Today, we’ll share strategies for generating more listings and becoming a dominant listing agent in your area. We’re passionate about this topic because you have a path to success despite the listing inventory crisis. You don’t have to get burnt out working with just buyers.

Lead Conversion for FSBO and Expired Listings

This series covers the best practices of generating and, more importantly, converting on various types of real estate leads.
This discussion has a specific focus on For Sale by Owners and expired leads as they are the low hanging fruit among lead sources.

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BECOMING A DOMINANT LISTING AGENT – Part I

In this edition of Marketing Secrets Today, we’ll share strategies for generating more listings and becoming a dominant listing agent in your area. We’re passionate about this topic because you have a path to success despite the listing inventory crisis. You don’t have to get burnt out working with just buyers.

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