You heard me! If it doesn’t generate leads or you’re not ranking on Google, then the answer is yes: your website sucks! Trust me, you’re not alone; 94% of real estate agents said their website needs improvement. But don’t worry, we can help! When I first started in...

Do you know the difference between a landing page and a website? Websites are designed to inform and educate your audience, allowing them space to explore who you are and what you do at their own pace. Because they target the broadest audience, homepages contain...

Prospecting is a powerful skill for those who can master it, and one essential to success in the real estate industry; the ability to uncover buyer/seller motivations, handle objections, and navigate conversations to build rapport and trust can result in consistent...

Unique value propositions (UVPs) give real estate agents an opportunity to set themselves apart from the crowd. Not only do they help you get your foot in the door and beat out your local competition, but UVPs can also help boost your referral rate; if you have...

Google is revolutionizing the real estate industry. In the past, Zillow was king when it came to business profiles and agent reviews. With the introduction of Google Local Service Ads (GLSA), more and more customers are turning to the massive search engine to find...

As a real estate agent, your database is your biggest asset. It contains ALL of your leads, whether they were bought, generated from marketing campaigns, or a part of your sphere of influence. It goes without saying, then, that you should be marketing directly to your...

If you’re looking to grow a team, one of the first roles you should consider is a personal assistant. Assistants can take over a major part of your workload, performing all the time-consuming tasks that need to be done yet don’t qualify as revenue-generating...

For Sale By Owners (FSBOs) and Expired listings represent a huge opportunity for real estate agents. In fact, there is no easier or faster way to build your listing inventory than with these two lead types. This is because half of the battle is already won: you know,...