Objection handling is a vital skill in the real estate industry. So many potential clients have their own questions, concerns, and assumptions about who you are and what you're here to do -- especially since there's such a large amount of money involved in the...

At its core, real estate is a relationship business. The primary goal of all your outreach and follow-up plans – social posts, video texts, emails, phone calls, etc. – is to establish a trustworthy bond with potential clients; when they’re finally ready to buy or...

When it comes to marketing, nothing works quite as well as video. With the pandemic boosting online media consumption by 215%, video is the best way to communicate with your audience and build your brand, no matter what industry you work in. For real estate agents in...

  Content creation is an essential part of entrepreneurial life. As a small business owner, you need to get your name out there in as many ways as possible; this is especially true in real estate, which is a relationship business at its core! The more content...

Social media platforms represent untapped potential for real estate agents all over the country. They provide an easy and effective way for you to interact with your audience, generate leads organically, and build a brand – but not everyone is taking advantage of the...

Social media offers a great way for real estate agents and team leaders to interact with their audiences and build brand recognition. With over 295 million active users in the United States alone, the popular platforms represent unlimited potential and can provide a...

5 Proven Strategies to Convert FSBO Listings For sale by owner listings offer a quick and easy way for agents to build their listing inventory. Half the battle is determining whether or not a prospect is in the market to sell their home, and you already know that! All...

Geographic farming is a marketing strategy that allows agents to target specific areas within their market. By honing in on a certain neighborhood or zip code, you’re able to hyperfocus your prospecting efforts; more people will learn your name and recognize your...

In 2020, approximately 97% of homebuyers used the internet to help in their home search. This is irrefutable proof that the digital age has changed the way buyers and sellers are experiencing our industry; if real estate agents don’t change with them to meet their...

Real estate agents have a number of tools they rely on to generate new leads. From premium paid leads to social media, lead generation is an essential aspect of success; if you aren’t generating new leads, you can’t grow your business.  However, many agents overlook...