5 Ways to Make Sure Your Website Doesn’t Suck!
You heard me! If it doesn’t generate leads or you’re not ranking on Google, then the answer is yes: your website sucks! Trust me, you’re not alone; 94% of real estate agents said their website needs improvement. But don’t worry, we can help!
When I first started in business, I thought if my website just looked good enough, it would automatically generate leads. So, I went out and spent an insane amount of money on developing a beautiful real estate website design…
It certainly was beautiful, but months later – after spending thousands of dollars – I was sadly disappointed. After experiencing this frustration, I started looking at other companies in the real estate space and what they were doing; I researched the heck out of real estate web marketing and website design.
I learned a LOT after reading “Conversion Code” by Chris Smith. Let’s take a look at some of the incredible statistics he shared and how you can overcome the hurdles they create in your business.
A company’s credibility is 75% based on website design.
When it comes to real estate web marketing, quality matters. Approximately 94% of first impressions are based on design alone. Even worse, you only have 50 milliseconds to make that first impression!
Solution: That is precisely why it is essential to hire a professional real estate web designer, or find a tech company that can build your site from the ground up.There are plenty of DIY platforms available out there but think about it: trying to build an effective website is a little like trying to sell a house on your own. Every FSBO listing thinks they can get the job done alone, but they always see a better result when an experienced professional steps in to take the reigns.
Approximately 57% of page viewing time is above the fold (the part of the page you can see without scrolling down), with 74% spent on the first two screenfolds. Since the point of real estate web design is to capture and hold the viewer’s attention, this means you need to have a powerful headline.
Solution: Put as much important information as you can above the first fold of your website without cluttering it. This is a delicate balance; too much and visitors won’t even attempt to read it, too little and they won’t understand who you are, what you can do for them, or why they should care.
A/B testing can help you figure out what your audience is looking for or interested in. Combined with heatmaps – which tell you exactly where visitors are spending all of their time, including where they’re clicking –, you’ll have a much better chance of understanding your customers’ motivations.
Around 88% of consumers have said they trust online reviews as much as a personal recommendation. Consider the power behind that! In fact, studies have shown that increasing personal reviews from 10 to 50 can actually boost your conversion rate by 33%. The more you’re able to show how satisfied your clients are, the better.
Solution: Okay, this one’s easy! Ask everyone in your Sphere of Influence to write you a review; family members, friends, neighbors, past clients, fellow churchgoers – anyone who knows you should be writing a professional review for you to share on your website.
Too many form fields can drop your conversion rate by a minimum of 25%. Real estate web marketing is all about engaging with your audience. When you know your audience has a notoriously short attention span (just 8.25 seconds as of 2015), you need to do as much as possible to keep them focused.
Solution: That percentage drop occurs when you go from 3 fields to 5. Conversion rates fall another 25% when you go from 5 to 6 fields. Do your best to keep your form fields to 3 or 4; make it as simple as possible or they might lose interest halfway through. Consider using Facebook or Google registration to make it easier for them to input their information.
The more choices you offer, the fewer decisions your clients will make. Try to limit your CTAs as much as possible to one simple action; rather than asking people to follow you on Instagram, Facebook, and Twitter, plus download your newsletter and set up a demo, pick the one that matters the most. The more you try to push them in 7 different directions, the more likely they are to choose none.
Solution: Keep it simple. Real estate isn’t a complex industry, so your website shouldn’t be too cluttered or busy. Follow the One Rule: one column, one page, one purpose. Not only will this make it easier for mobile users to view (which 50% of all traffic is comprised of), but it will keep your audience focused on the main goal – to hire you as their agent.
Knowing how your audience operates is an essential part of successfully marketing to them. These statistics allow us to make informed decisions about how to create the ideal real estate website design to boost your conversion rate. It goes without saying, then, that when you’re developing a marketing plan web design should be a key focal point.
The goal of any real estate web marketing plan is to generate and convert leads. Alert boxes, live chat options, contact options that connect to testimonials, and personalized pages all play a major role in achieving that goal.
If you’re ready to start generating and converting high-quality leads, REN 360 can help! REN 360 contains all of the tools and resources you need to get started, providing everything you need to succeed. Plus, our team is always available to help you out along the way.
So, what are you waiting for? Try REN 360 for free today and see how easy it is to generate leads that turn into sales.
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