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Boost Your ROI with These 6 Video Marketing Ideas

by | Nov 10, 2022 | Real Estate | 0 comments

REN AI

Written by Erin E.

November 10, 2022

When it comes to marketing, nothing works quite as well as video. With the pandemic boosting online media consumption by 215%, video is the best way to communicate with your audience and build your brand, no matter what industry you work in. For real estate agents in particular, using video to market your listings can boost inquiries by a staggering 403%! 

And that’s only the beginning – video can (and should) be used in every aspect of your sales and marketing plan, from lead generation to follow-up. Let’s take a look at 6 video marketing ideas that can help you to better stay in touch with your SOI and become a recognizable figure in your neighborhood. 

Listings & Walkthroughs

Video offers an easy and effective way to promote your listings online. Agents are able to show details and features that would otherwise require an open house or appointment, removing the need to visit the property in-person; this not only comforts those who do not want to experience close contact in the wake of the pandemic while also weeding out potential buyers that may not be serious about moving forward. If they’re able to see the house up close and personal ahead of time, you know only the most engaged and interested prospects will reach out to you.

Listing and walkthrough videos could be relatively short – no more than 60 seconds – if you plan on posting them to social media, or a few minutes long if you want to showcase them on your website and YouTube channel. While you can hire a videographer to shoot and edit them, it isn’t really necessary! Cell phone cameras are incredibly high quality these days; take a few short clips, making sure to focus on popular features, and include a graphic that contains details about the property itself – beds, baths, fireplace, etc. You can even stitch together photos of each room to create a video slideshow if the idea of editing is too overwhelming.

Introductory 

Real estate is first and foremost a relationship business… which means introductions are a must! Introductory videos are a great way to reach your hand out to newcomers, whether they’re visiting your Facebook page, clicking on your website, or have opted into a website designed to put them in touch with a real estate professional. They are essential in the trust-building process and ultimately help humanize your brand.

The focus of an introductory video is to position yourself as a knowledgeable and experienced guide that is there to help people on their buying or selling journey. Showcase who you are and why you’re the best agent available to support them through this major life decision. Write out a script to make sure you stay on track and hit the key points, but don’t feel like you need to recite it perfectly. In fact, a few imperfections can actually help you; they make you much more approachable which allows trust to grow faster.

Educational

According to Hubspot, 30% of online users are interested in how-to videos and educational content. Fortunately for agents across the country, homebuying and selling is a relatively complicated process (at least to buyers and sellers!) with seemingly limitless opportunities to teach. If you’re not sure where to start, consider some of the pain points and motivations facing your current clients. This can include:

  • Market news & statistics
  • Home loan requirements
  • Tips for preparing your home to be put on the market
  • Procedures for finalizing property sales
  • Homebuying and selling advice
  • FAQs

 

Educational videos not only allow you to engage with your audience and warm up leads, they position you as an expert in your field who can help buyers and sellers through every step of the homebuyer or selling experience. Ask your followers or SOI what topics they’d be most interested in learning more about and create a clear, to-the-point script that addresses these questions or concerns. Post it on social media, on your website, and include it in your weekly or monthly newsletter to ensure circulation. 

Neighborhood Guides

Moving is a huge decision; buyers are going to want to consider every single aspect of the move before committing, including what the neighborhood is like. Neighborhood guide videos are designed to show the highlights of the area: transportation, nightlife, restaurants, landmarks, museums, schools, and anything else that might be of interest. Again, these videos prove that you know everything there is to know about the region – and that makes you the best choice to help someone relocate. 

Neighborhood guides perform multiple functions in terms of marketing; as evergreen content (content that stays relevant for a long amount of time and still provides value long after its created), these videos can be posted in a wide variety of places over a long period of time. It can be sent to anyone that is thinking of moving into this specific neighborhood, and works great as a conversation starter.

Client Testimonials

Nothing offers better proof of your skills as a real estate agent than client testimonials. You’ve been telling your social media followers and website visitors that you’re the best choice for the job – the agent that can get your home sold fastest and for the most amount of money – but now you can show them, through someone else’s words and experience, that it’s true. Testimonials and reviews are extremely powerful marketing tools that add credibility to your business.

Reach out to your happiest and most satisfied customers and ask them if they’d mind recording a quick video with you or for you regarding their buying or selling experience. It can be quick and casual – the more natural and authentic the video is, the better! If your client is not comfortable on camera, have them write a text review; you can break it up into snippets and create a slideshow video with some clips of their new home.

Personal Life

As previously stated, potential clients are far more likely to pick you as their agent if they feel that they can trust you. One easy way to begin that process and build a relationship is by showing that you’re more than just a real estate agent out to generate business and make commission; share stories about your family, recent vacations, exciting milestones, silly anecdotes – anything that gives your audience a glimpse into who you are outside of work. 

However, these kinds of videos should only be posted to your social media channels. In general, you should try to stick to the rule of thirds: your posts should be organized into ⅓ promoting your business, ⅓ interacting with your audience (especially through educational content), and ⅓ sharing personal stories to build your brand. 

 

The Bottom Line

Videos are no longer an if in the real estate industry – they are a requirement! You simply will not be able to grow and scale your business if you’re not willing to get in front of the camera and start bulking up your sales and marketing plan. 

While many agents find this task daunting, you don’t have to go it alone! REN 360 has all the scripts, training, and support you need to start recording videos ASAP. This software gives you access to social media templates and will help you schedule out your marketing content weeks in advance. Sign up for your free 14-day trial to see for yourself how much this technology can revolutionize your business.

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