Implementing an Effective Sales and Marketing Plan

by | Sep 16, 2022


Written by Erin E.

September 16, 2022

The real estate industry is a vast field. Agents have to juggle a number of different tasks and systems to do their jobs well; CRMs, lead sources, sales presentations, and extensive marketing strategies are necessary if you simply want to stay afloat, let alone grow and expand. That’s why REN can make such a huge difference for agents that have a million fingers in a million pies.


Organizing Your Sales Funnel


One of the challenges real estate agents face is organization. When you’re constantly being pulled in several different directions — you have a CRM on a separate platform, are sourcing leads from four different sites, are trying to keep tabs on a geo farm, etc. –, you end up wasting a lot of time navigating those systems rather than focusing on conversion and closing. This is even more challenging if you have an entire team to keep on track. That’s why REN was designed as a centralized hub; no matter what applications or systems you’re using, you can access them all from the REN Dashboard.


The benefits of simplifying this aspect of the job is obvious, but REN does even more. It pulls business from multiple varying avenues to maximize your time and money, allowing you to clearly visualize your A, B, and C lead gen lists.

  • A List: These come from your SOI and other sites from people who have actively expressed interest in buying or selling their home. They convert the fastest (3 to 6 months).
  • B List: These leads generally come from social media as well as PPC or Facebook ad campaigns. They take an intermediate amount of time to convert (6 to 9 months).
  • C List: These are comprised of geo leads, FSBOs and expired, and JL/JSs and other farming. They take the longest to convert (9 to 12 months). 

When you’re able to limit distractions by connecting all of your systems to one database and one platform, you’ll be able to focus exclusively on money making activities.


Growing Your Database


REN is more than an organizational tool, it is your personal lead conversion sidekick. By utilizing artificial intelligence, it is able to scrub your database to ensure only the most up-to-date information is connected to your marketing efforts; old emails and phone numbers that haven’t been in use for an extended period of time are removed while REN scours the internet to find the most current data. This “junk in, junk out” approach guarantees that you’re only focusing on the warmest leads.


At the same time, REN will rank your contacts based on online behaviors. Life events that make someone more likely to be interested in buying or selling their home — such as a divorce, change in job, or pregnancy — will be sent to the top of the list. This allows you to nurture the leads that often end up slipping through the cracks.


Marketing Made Easy


REN does a lot, but the experience is not a solitary one. The Real Nexus Pro package comes with a considerable amount of coaching from industry experts like Isaiah Colton and Scott Tartaglia. Both have decades of experience in the sales, marketing, and real estate worlds, and are happy to share their knowledge with agents looking to grow and expand their business. They’ll often push you out of your comfort zone to ensure you’re getting the most out of your marketing efforts. Additionally, REN clients have access to a qualified marketing coach who directly assists agents in the implementation of numerous marketing campaigns (text message, video, and email marketing, postcards, newsletters, etc.).


The opportunity to connect face-to-face with your coach allows for a personalized marketing experience; your needs and concerns are highlighted first and foremost as you work together to develop a marketing plan that fits your brand. Even better, your weekly meetings and trainings force you to stay accountable; you’ll have someone on your side that wants to see you succeed, and will support you through any discomfort or hesitations you may have.


REN allows real estate agents to organize their database, generate reliable leads, and provides the tools necessary for consistent conversion. With so much at your disposal, you’ll be growing and scaling your business to heights previously unimagined in just a few short months. Remember: it’s always better to work smarter, not harder. 


Related Articles